You Don’t Believe SEO is for Real?

In Response to Someone who needed to think about what he was publishing. His Article preface is as follows.
Needless to say that when he was confronted about his error he chose to block us when he was caught in a lie.
This is how big egos in this industry usually deal with things which is why we remain on the ethical side of the work here.


“SEO In One Day
SEO is simply not as hard as people pretend like it is; you can get 95% of the effort with 5% of the work,
and you absolutely do not need to hire a professional SEO to do it, nor will it be hard to start ranking for well-picked key terms.
Of all the channels we’ll be discussing, SEO is the one that there is the most misinformation about.
Some of it is subtle, but some of it is widely spread and believed by so-called SEO consultants who actually don’t know what they’re doing.
SEO is very simple, and unless you’re a very large company it’s probably not worth hiring somebody else to do.”


Who makes comments like this? The same people who feel mechanics are unnecessary because you can follow auto repair instructions on YouTube?

  • 99% of the people reading this have no idea why I’m qualified to argue the merits of SEO. They/you have likely been represented by someone, or a company, who wasn’t able to show value.
  • 1% of the people reading this are living proof of why it is critical. These might be those who understand how to read basic traffic results or who have otherwise seen a positive outcome from their investment. Or they are the 1% who work in the SEO world who know what’s going on.

Just this week I read a quote from someone who is well known in his niche of the Internet world. Maybe by the time I wrap up this article I’ll decide whether or not to mention his name. His comments about “SEO being unnecessary” and “SEO guys always getting offended….” (when he offends them with his rude comments) were used in a preface to a long article about How To Do SEO on Your Own and how 95% of people don’t need to hire someone to do it for them.

Such a comment is not only ridiculous but it is absolutely without merit. It is offensive. It is just short of slander especially when it is written as a preface to an article claiming that someone with no technology experience (“anyone”) can do SEO on their own.

My response to this come in many parts but the purpose of this article is to help people understand what happens with SEO and to give a quick overview why such comments by non-SEO professionals should go ignored. As CEO of a reputable company I would fire someone if they were in the habit of making such stupid statements but lucky for this guy he works for himself. He enjoys the comfort of an audience who doesn’t know enough about SEO to confront him on his statement. He says what he wants without caring how it affects other people or their decisions. People who look to him for accurate advice.

Why all the attention to this person? Because you too could be one of those people. If you are not personally involved in the heart of a process and are not qualified to do the job yourself then don’t make public statements or recommendations about the validity of that profession as a whole. It just makes you look like a jackass.

It especially makes you look like a jackass to the people in the industry who know how inaccurate you are.

SEO when done properly is a science of creating a platform in order to run a stable campaign. Technical SEO targets the aspects of a website beginning at the server level and working its way through the code, the images, the format of the words, the design of the site, and 1000s more.

My background in SEO for example is derived from 20 years of highly technical work in the computer industry. My ability to do “SEO” comes from the understanding of all of the factors which affect a website. These principles although documented to some degree in a million online manuals, YouTube videos, PDFs, classes, and other sources, are also embedded in my intellectual property and a lot of that capability can’t be taught. SEO is something that is understood to some degree by those people who have the aptitude to do it effectively. This skill can be learned to some degree by taking classes, by experience in the field, and by other sources, It is truly learned by trial and error. Without seeing the bad results you can’t learn how to avoid them.  This might follow the “learn from your mistakes” mentality. A.K.A. “Experience”

So what is SEO?

Search Engine Optimization.

Who is qualified to do SEO? I look forward to there being a way to answer this question because then we could just go to work instead of making SEO seem like the work of Snake Oil salesmen.

SEO is not only the optimization of the website by changing some keywords and filling a page with meta tags. SEO is building organic relationships between related systems so that they work together in a natural manner.

I was told by someone that “no one NEEDS SEO” but “it’s nice to have”.

I don’t need PPC. I don’t Need a mechanic. I don’t NEED a guidance counselor. I don’t NEED a doctor or an attorney. We don’t NEED a lot of things. So what do we need?

We “need” to have all of the resources available so that we can have the most effective campaign possible and so that we can produce the best results for our clients.

Why exclude SEO from this process?

One thing to be careful of is avoiding bad SEO consultants. How do you avoid an SEO consultant that doesn’t have adequate experience? These are great questions and I’ll address them in another article. Choosing an SEO consultant is a risky task and not one I would want to have to do if I were a business owner who didn’t understand it.

Everyone needs to start in there career somewhere and for that reason there are plenty of beginners in the world of SEO. There are as many beginners in SEO today as there were PC Technical Support staff in 1994 when personal computers were becoming more common. No one thought personal computers or technology would become an every day part of life. Many people who call themselves experts have claimed for years that SEO is a fad and will soon go away. These comments are usually made by people who don’t understand the purpose or proper methods behind SEO.

Since everyone needs to be a beginner at some point we suggest that if you need SEO for your organization that you only pay a service that has some experience behind it and then let them hire amateurs. This way you will know that you are in the hands of an agency or consultant who at least has some experience. Also, look for a place that has some reviews or that comes with personal or industry references.

I have Google’d some random individuals for fun who were representing themselves as “SEO Consultants” and found a variety of career paths for these folks leading up to the point in time where they became SEO experts. Some came with work history of unrelated jobs even to the technical world and even less which applied to the specialty of SEO. They somehow felt that purchasing a subscription to Hootsuite made them a social media expert.

Research your SEO options. Research the person who claims to be providing you with expert or even qualified service. Make sure they have even a minimum amount of experience. Don’t be afraid to give an amateur a chance but we suggest arming that amateur with a person who has experience or to work hand in hand with an agency to help provide your company their SEO service.

Do you NEED SEO?

Yes. SEO is the foundation for everything that is promoted and without optimizing your business practices, website, online processes and anything else that affects new customers who come from online marketing you are taking the risk that all of your marketing will results in people leaving your website once they arrive. That’s an expensive investment to lose just because some jackass convinced you that “you don’t NEED SEO”.

If someone ever tells you this just ignore them and sell them some swamp land.

Good luck and thanks for enjoying our article! We hope it helps!

Out of respect for this twit who thinks SEO is not needed we’ve decided for now to let him remain anonymous. I am publicly suggested that he retract his statement and if he does change the wording in his statement then he will remain anonymous.

We don’t need anyone in this industry bad mouthing experts and making people second guess their value just because some guy thinks he needs an ego boost.

 

  • The ROI of SEO is quantifiable and undeniable. We can prove it with numbers. There’s nothing more rewarding than taking a high-authority site, helping them improve basic site architecture and keyword integration issues, and then watching their traffic rise. That’s why I love my job!
    – https://www.wearefine.com/mingle/you-dont-need-seo/
  • What they don’t tell you about SEO – “…many business owners still believe that SEO is easy…” – “…there’s more to it than than…” – “SEO is tough”
    – http://searchengineland.com/dont-tell-seo-244465

 

 

Growth Hacking – Google Doesn’t Matter

Can you imagine if someone had the courage to stand up against the biggest Internet giant and make such a public statement?

Well, this isn’t really so true. Google is in fact important. Ranking “in the top 10” is not as important as people would believe. I have so many people who call me and tell me that they just “want to be in the top 10”. Really? Would you like qualified customers from diverse backgrounds and interests or would you like to confine your audience to only people who search on Google?

dont spend all your money on google
Allow me to put this into perspective.

We only put billboards for laundry detergent and household cleaning supplies on the highway but we don’t put them where they are visible from the neighborhoods where people walk to and from work every day. Not everyone goes to work by driving down the highway. In the same respect it’s important to put yourself in front of a diverse audience where you are not limiting your business to be found by only people who search on Google.

Then why does everyone want to tank on Google? Because Google is a gauge o success. When someone is popular they eventually arrive in top rankings on Google. This does not mean that the same business is being found on other marketing channels which means that even though tons of money is being spent on Google marketing then other websites are not promoting your business to a larger audience.

Cut your Google budget in HALF or even less and get 10 times the results.

NO WAY!!

Yes.

So much attention has been put on Google as the only marketing medium that many have forgotten to advise their clients on how to reach beyond Google to grab audiences that have literally been forgotten.

We haven’t forgotten and this is why we continue to successfully reduce clients’ budgets while improving and expanding their audience.

Stay Tuned for more. This is OUR secret sauce. Sometimes what you need is so close that you can touch it but can’t see the forest through the trees.

This is SEO,

This is Growth Hacking.

These are the results from 1 of our sites in just under 2 weeks

Unleash Your Geek SEO Success

Why I don’t Sell my SEO Services

Well, that’s an odd title!

Here’s the thing. A happy client is usually going to be the client who was referred by someone they trust. This applies to almost any industry. Pick one.

One of the blessings in this business is that when you do a good job and build a reputation for getting results you find that less time is spent promoting and more time can be spent working on the science that makes the business tick.

Over the years I’ve found that avoiding the sales process and convincing people why we are the right choice only takes away from what makes doing this work so much fun. It also allows us to enjoy clients who come to us with their confidence already in tact. Not to say that perfect strangers don’t trust the work but in these scenarios there are usually a mix of internal IT staff, internet advisers, relatives who “know computers” and other types double checking work that is already bringing results. In many cases these same well-intention people prevent a fluid work environment which stifles progress. The delays caused by second guessing out of pure lack of experience makes it more challenging for the said SEO consultant to do the work. I charge these clients twice as much because they take more time to manage. $X for managing your system and $X + 50%  if we need to get permission from an amateur Admin or web designer every time an aspect of our job needs to be done.  Even though their best intentions are to understand and learn what we do and in their own way validate the work but in the end more time is spent convincing someone to take your advice than is spent with more productive tasks.

This is why I don’t sell my SEO services. Our business has grown for more than 10 years on nothing more than referrals and a circle of folks who have seen the results we bring.

When we begin with any client there are procedures that we follow in order to create a solid foundation for a long term marketing campaign. This is not SEO as far as I’m concerned and usually SEO as defined by a lot of people is only a portion of the formula. SEO by definition is not enough to help a website to become successful. SEO is what is used to engineer a website and its environment for having a long life.

If you are a client, let your SEO/Internet Marketing strategist do their job. That’s why you pay them.
If you feel that your cousin who “knows computers”, your Admin, your web designer or your custodial engineer have the skills to do the job of the SEO person then don’t hire the SEO person. Call the SEO person after you discover that the aforementioned folks should focus on their jobs and not the Web Marketing process.

SEO, internet marketing, social media, are all full time jobs. If you do not have the resources to hire someone full time then we recommend that you do not attempt to add this responsibility on to the top of someone’s existing job description. Outsource the work to a friend. A firm. Someone who is referred to you. You’ll pay less in the long run to spend the money on monthly fees for a team that does nothing but SEO all day every day. It is their life and their profession. I don’t call my doctor to mow my lawn. I call a lawn professional or do it myself. And I don’t tell my mechanic which tools to use to fix my car. SEO is a profession. or the DIY crowd kudos for your enthusiasm. Keep enjoying it part time. There are 1000s of challenges that are best met by someone with experience and when you put your company’s profits and success at risk out of pure pride that you can Do It Yourself then you will spend twice as much in the end for half the results.

Unless you are a mechanic don’t repair your transmission. If you’re not a doctor then don’t attempt brain surgery on yourself. If you are a DIY’er for SEO then let an expert help you when your company’s life is on the line. We do this for a living because it is a specialty that takes experience.

Google-Doesnt Matter

 

Complete Internet Marketing Solution

You’ve heard about the new Social API.
Click to CALL NOW or Order Online
303-REAL-SEO (732-5736)


[bscolumns class=”one_third”]

microseo

$199/mo.
$199 Setup Fee WAIVED Today Only Friday August 5

All Packages include the One of a Kind
unleash_your_geek_social-media-optimization

  • 5 Keyword Phrases
    • 3 longtail keywords each (15 total)
  • Article Submissions
  • Backlinks
  • Crowd Marketing
    • 2500 credits
      • (2 cents per additional credit)
  • Detailed Site Analysis
  • Google Analytics Setup and Optimization
  • Infographic Submission
  • Initial Search Engine Ranking Report
  • Keyword Research And Analysis
  • Local Search Engine Submission
    • 10 sites
    • Yelp/Foursquare Profiles
    • Maps and Places setup
  • Photo Sharing
  • Robots.txt optimization
  • RSS Feed Generation and Submission RSS Submission
    • 1 RSS Directory
  • Search Engine Submission
    • 20 sites
  • Setup of Social Media Profiles
  • Slide Sharing
  • Social Bookmarking of Home Page
  • 5000 credits (2 cents per additional credit)
  • Social Bookmarking of Blog Posts and Articles
  • Social Media marketing
    • ONLYWIRE Submission Available
    • Social Posting 40+ sites
    • Facebook, Twitter, etc.
  • XML Sitemaps and Submission(s)
  • Video Posting
  • W3C Validation
  • Web 2.0 Blog Submissions
  • Website Audit
  • Webmaster Tools Analysis and Maintenance
  • 301 Redirects

CLICK HERE TO GO TO THE
MICRO SEO SERVICE PAGE

[/bscolumns][bscolumns class=”one_third”]

macro seo

$399/mo.
$399 Setup

All Packages include the One of a Kind
unleash_your_geek_social-media-optimization

  • 10 Keyword Phrases
  • longtail keywords each (50 total)
  • Keyword Research and Analysis
  • Article Submissions
  • Backlinks
  • Blog Creation and Posting
  • Competitor Analysis
  • Crowd Marketing
    • 5000 credits
      (2 cents per additional credit)
  • Detailed Site Analysis
  • 10 Directory Submissions
  • Facebook Posting
  • Forum Account Creation
  • Forum Posting
  • Google Analytics Setup and Optimization
  • Google Places – Google+
  • Infographic Submission
  • Initial Search Engine Ranking Report
  • Landing Page Web Content Optimization
  • Local Search Engine Submission
    • 10 sites
    • Yelp/Foursquare Profiles
  • Local Business Directory Submission
    • Maps and Places setup
  • On Page Optimization
  • Photo Sharing
  • Robots.txt optimization
  • RSS Feed Generation and Submission
    • 5 RSS Directories
  • Search Engine Submission
    • 30 sites
  • Setup of Social Media Profiles
  • Slide Sharing
  • Social Bookmarking of Home Page
    • 10000 credits
      (2 cents per additional credit)
  • Social Bookmarking of Blog Posts and Articles
  • Social Media marketing
    • ONLYWIRE Social Posting Available
    • Social Posting 40+ sites
    • Facebook, Twitter, Google+, etc.
  • Video Optimization
  • Video Posting
  • XML Sitemaps and Submission(s)
  • W3C Validation
  • Web 2.0 Blog Submissions
  • Website Audit
  • Webmaster Tools Analysis and Maintenance
  • Yelp/Foursquare Profiles
  • 301 Redirects
  • Moz Local  Management Included w Paid Moz Local Subscription

CLICK HERE TO GO TO THE
MACRO SEO SERVICE PAGE

[/bscolumns][bscolumns class=”one_third_last”]

superseo

$599/mo.
$599 Setup

All Packages include the One of a Kind
unleash_your_geek_social-media-optimization

  • 15 Keyword Phrases 
  • longtail keywords each (75 total)
  • Article Submissions
  • Backlinks
  • Blog Creation and Posting
  • Competitor Analysis
  • Detailed Site Analysis
  • 15 Directory Submissions
  • Facebook Posting
  • Forum Account Creation
  • Forum Posting
  • Google Analytics Setup and Optimization
  • Google Places – Google+
  • HTML and Content Optimization
  • Images and Link Optimization
  • Infographic Submission
  • Press Release and News Release Service –
  • RSS Feed Setup and Management
  • Free Document Submission service
  • Initial Search Engine Ranking Report
  • Keyword Research And Analysis
  • Landing Page Web Content Optimization
  • Local Search Engine Submission
    • 20 sites
  • Local Business Directory Submission
    • 10 sites including FourSquare and Yelp
  • Maps and Places setup
  • Navigation Optimization
  • On Page Optimization
  • Optimal Cross Linking
  • Photo Sharing
  • Free Press Release Submission
  • Robots.txt optimization
  • RSS Feed Generation and Submission
  • Search Engine Submission
    • 50 sites
  • Setup of Social Media Profiles
  • Sitemap creation and submission
  • Site Architecture Analysis
  • Slide Sharing
  • Social Bookmarking of Home Page
  • Social Bookmarking of Blog Posts and Articles
  • Social Media marketing
    • Facebook, Twitter, Google+ and more
  • Video Posting
    • Video Optimization
    • YouTube Channel(s) setup
    • Vimeo Setup
  • XML Sitemaps and Submission(s)
  • W3C Validation
  • Web 2.0 Blog Submissions
  • Website Audit
  • Webmaster Tools Analysis and Maintenance
  • Yext: $200 Discount on Annual Subscription
  • 301 Redirects
  • Discounted Annual Yext Subscription $200
  • Moz Local Annual (Value $89/yr)
  • Custom Moz Updates

CLICK HERE TO GO TO THE
SUPER SEO SERVICE PAGE

[/bscolumns]
[fruitful_sep]


Unleash_Your_Geek_SEO-Power-Suite

$799/mo.
$799 Setup

All Packages include the One of a Kind
unleash_your_geek_social-media-optimization

Include All Services from our following packages Plus MUCH More

Give me Micro SEO        Gimme Mighty Macro SEO         Take me to Super SEO

COMPLETE ORGANIC SUBMISSION
and registration, account creation to All Websites in our directory.

Get a Very Unique Submission of your website to more relevant places than any other company offers for this price. Why? Because we know when you see what this does for you that you’re going to come back for more. This is our teaser of how Kick Ass our service is!

We have a list of over 300 locations where we can submit your website into relevant and contextual places and that will provide positive backlinks from legitimate low and high traffic sources.
This includes the creating of accounts at each location and we will provide you a list of those accounts and login credentials when the task is complete.

[bscolumns class=”one_third”]

  • Additional Links
  • Article Submissions
  • Article Writing
  • Backlinks
  • Blog Creation and Posting
  • Blog Commenting
  • Canonical Tags
  • Classified Ads Content Creation
  • Classified Ad Postings
  • Competitor Analysis
  • Detailed Site Analysis
  • Directory Submission
  • Forum Account Creation
  • Forum Posting
  • Google Analytics Setup and Optimization
  • Google Base Feeds
  • Google Places – Google+
  • HTML and Content Optimization
  • Images and Link Optimization
  • Initial Search Engine Ranking Report
  • Keyword Phrases
  • Keyword Research And Analysis
  • Keyword Targeted Articles
  • [/bscolumns][bscolumns class=”one_third”]
  • Landing Page Web Content Optimization
  • Link Building Blog Creation
  • Link wheel Methods
  • Local Search Engine Submission
  • Local Business Directory Submission
  • Longtail Keywords
  • Maps and Places setup
  • Meta Data Creation
  • Meta Data Analysis
  • Micro Sites
  • Navigation Optimization
  • On Page Optimization
  • Optimal Cross Linking
  • Paid Directory Submission
  • Photo Sharing
  • Press Release Content Writing
  • Press Release Submission
  • Robots.txt optimization
  • RSS Feed Generation and Submission
  • Search Engine Submission to 75 sites
  • SEO Articles
  • SEO Copywriting and Content Density
  • [/bscolumns][bscolumns class=”one_third_last”]
  • Setup of Social Media Profiles
  • Sitemap creation and submission
  • Site Architecture Analysis
  • Slide Sharing
  • Social Bookmarking of Home Page
  • Social Bookmarking of Blog Posts and Articles
  • Squidoo Marketing
  • Social Media marketing
    • Twitter Posts
    • Facebook Posting
  • Vertical Research
  • Video Optimization
  • Video Posting
  • XML Sitemaps and Submission(s)
  • W3C Validation
  • Web 2.0 Blog Submissions
  • Website Audit
  • Webmaster Tools Analysis and Maintenance
  • Wiki Media Creation
  • Yelp/Foursquare Profiles
  • YouTube Channel(s) setup
  • 301 Redirects

CLICK HERE TO GO TO THE
SEO POWER SUITE PAGE

  • [/bscolumns][bscolumns class=”clear”][/bscolumns]

 

The Account Creator
How would you like to have accounts created and ready for use on over 80 social networks and directories?

 

social media hub

Have the tools prepared for you so that you can do all of your own social posting or pay us to do it.

Rocking the SEO Social API

Get your daily or weekly posts done at your fingertips to more places than any one company offers to manage simultaneously. Get yourself seen and get those legit backlinks.

$179 Trial and Setup 14 Days

 

Search Engine OptimizationSocial Media OptimizationSEO Shopping Cart

All Packages include the One of a Kind
unleash_your_geek_social-media-optimization